Video Marketing – The Top Horse For Businesses Post-COVID

With the growing number of smartphones, Digital Marketing trends are booming since the last few years. In metropolitan India, 60% of people prefer watching videos online instead of watching TV. It is safe to say that online video content has already replaced traditional television. Since the COVID pandemic hit the market, most companies have been severely impacted by it. Given the situation, creating a marketing strategy may not be easy for those who relied on data or traditional means for gathering leads. Now is the time to prepare yourself for how inbound marketing will look post COVID-19 pandemic and how you can prepare for this change. This is where a good Digital Marketing Strategy is going to hold the baton for the corporates. Now, it’s time to discuss commercial video production trends and explore new formats so that your brand can seize new opportunities and establish a stronger connection with customers. Since we are already in the phase of Unlock 1.0, the top video production companies are seeing a surge in demand for commercial video production like corporate films and industrial films. According to a survey, more than 80% of people watch digital videos every week and 60% watch them every day in metro cities like Delhi-NCR, Mumbai, Chennai and Bengaluru. The competition among brands that are trying to win an audience’s attention is difficult like never before. Businesses regularly incorporate video marketing and content marketing into their promotion strategies. Corporate Film Makers in Noida, Delhi and Gurugram are seeing a 63% increase in their business year-after-year while the number of video production companies are already rising exponentially. This data proves that even before COVID, corporate marketers were heavily relying on videos for their content marketing. Post-COVID, people have started spending more time on social media and this trend is not random because platforms like Youtube had to lower the streaming quality for smartphones and desktops due to heavy traffic during the same period. At the same time, it’s no longer enough to reach existing and potential customers. The main objective now is involvement in brand experience by presenting information to the audience in the most convenient format. In the era of mobile-first experience, vertical videos, short formats and brand stories are the best way to generate traffic. As of now, we are sure that Video Marketing is the most prominent and effective part of any Content Marketing or Digital Marketing Strategy post-pandemic. There are a set of rules brands must follow before embarking their video marketing journey and promotion on a various social media platform like YouTube & Vimeo. Whether you have any service, hospitality or manufacturing business, you must understand your target audience, whom you are going to target through your Digital content. There are several video production companies in the market, you must have a mechanism to choose the best suited for your business in terms of their production quality and film making expertise. While searching for the best video production agency, you can also ask them for their showreels. But don’t rely on it completely. Look for their recently produced films on their social media accounts like their Vimeo or YouTube channels. Try keeping your video content meaningful and as short as possible. If you are doing business in the service industry, try addressing your prospective customers problems and how you can solve them. Explaining and defining well in short precise video content helps you get greater organic reach. Carpet bombing or mass production of your video content shared on social media like Facebook, Instagram, LinkedIn or Youtube, intended to target various consumer groups, can help you organically reach your prospective client faster. While concluding, I can say that brands need to understand that Digital Marketing Strategy is a new challenge. Instead of force-feeding your audience with irrelevant commercials, choose the right format and resolution with the right SEO techniques to reach them organically. Finally, give preference to data-driven personalization to amplify the effect of your message to let it reach the right audience at the right time.