Customer Testimonial – A Great Marketing Tool
Customer Testimonial – A Great Marketing Tool
In search of an economically effective Marketing tool to build your brand. It can be easy to get swept up through latest SEO techniques, managing your Facebook, LinkedIn and other social platform business campaigns and you might end up creating blog posts explaining your USPs, your distinct services, your expertise and none the less your greatness, which mostly dies unnoticed in the plethora of DNS and links. Your prospective customers don’t buy such greatness threaded and weaved with great lexicon analogy because mostly larger than life claims do not connect to many. So ultimately a great or good business idea told with wit and craft mostly dies unnoticed. What is the way forward? In the process of marketization keep your basics right. Whether you are in service industry, production, manufacturing or anything else you need an authenticated mouthpiece, speaking on behalf you, sharing their experiences complementing your statement to stand tall so that people buy that idea. No one else can be the best ambassador to do that for you other than the customer you already served. “People buy from People” is an old aphorism and marketing based on this fundamental is still the best way to convey your message, using available digital tools, to your future clients. Best of shared experience, explained by present customer gives your business a throttle to groove while alluring prospective clients as well. This is tried and tested formula since ages and as simple as getting recommended by friends and family for any cuisine, restaurant, tourist places and even a tailor or hair dresser in locale. So, this word of mouth way of marketizing is having greater impact than any other mode of business and potential clients will get an extra trust and security which is hard to convey otherwise.
What is the best possible way of creating a customer testimonial?
First, you need to make it a habit of asking customers for writing or recording testimonials after every successful project and service you provided them.
To make testimonials more impactful companies can consult agencies offering professional services in creating video testimonials as well. Drafting a catchy, crunchy content with the blend of music and supporting visuals at fore can do wonders for a business and makes your marketing run seamless which ultimately makes your brand look exclusive among its competitors.
How to make the most of your testimonials?
Make sure providing detailed information, like Representative Name, Company Name, in the testimonial to make it look or sound authentic while serving its course.
Highlight your best testimonials so that they don’t get lost in your other testimonials to get the maximum benefit out of it.
Don’t limit your testimonials to a testimonial page, post and pin them at the top of your facebook, twitter and linkedIn profiles for the greater impact.
So, make it habit to proactively ask your satisfied customers for a detailed positive testimonial. In the process of making a powerful review of your company or services, it is always a better idea to hire professionals and let them do it for you.
